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Digital media is the merging of traditional methods of mass communication such as signage, point of purchase and merchandising into one efficient and eye-catching medium.
EPIC delivers dynamic targeted messaging and content to specific multi-site audiences and can be updated remotely and almost instantly. The end result is a high quality digital audio visual presentation sent to a screen via a web-server and the internet.
Digital content transmits electronically to a network of strategically placed screens within an organization, a company, a city or a country.
Wherever there is a need to keep people informed, educated and aware, digital advertising is now a prime media of choice.
The LCD screen has replaced the poster or the billboard for advertising and promotional messaging.
Messaging can be GPS linked to store or specific locations so in mobile situations (where screens are located in taxis, buses, trams or trains) messaging is automatically directed to passengers as they near the store type and/ or location.
Digital Signage Advertising in many instances will replace traditional poster or billboard print advertising and save business by reducing costs such as print production, distribution and installation. Environmentally, digital advertising is a major step forward over ink on paper.
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